Mootone Promotes Milk Consumption for Kids in UK
September 27th, 2005 | by amarfresh |Britney uses them to sell perfume. Coke uses them to push their products on us. Now Britain’s Milk Development Council is using ringtones to peddle, of all things - milk!
Schools in the UK could soon be buzzing with Mootone, a ringtone devised by the dairy industry to get kids back into milk and encourage them to think about the white stuff’s benefits.
It is the dairy industry’s answer to the ‘Crazy Frog’, only not as annoying. Britain’s Milk Development Council (MDC) has released the Mootone, featuring Charlotte and the Barbershop Cows, as part of its School Milk Project.
I haven’t heard it yet, but if it’s annoying (and catchy?) it is sure to be a hit.