Lifestyle MVNOs: Introducing GAYmobile
October 31st, 2005 | by amarfresh |As we await the MVNO launches of Amp’d for gadget, gaming, and media freaks, ESPN for sports nuts, and Disney for right-wingers ;), along comes a new MVNO in Denmark - GAYmobile for homosexuals. We already have MVNO services targeted at the latin and hip-hop communities, why not homosexuals.
GAYmobile is offering services that are gay all the way and 25% of the profit will be channeled back to the gay community via a special fund called GAYtrust, according to the CEO Thomas Bilgram who is also the head of Copenhagen Pride.
The service plans on offering gay mobile content and possibly a gay dating service. While I don’t see a service like this coming to the States (any time soon.) From a marketing perspective it is an interesting way to segment the mobile market. This is potentially a marketing possibility for any group which has a strong sense of pride and community. How about J-Mobile, Bharat-Mobile, or Dixie Mobile. In a market where pricing, phones and features are nearly identical, the marketing dress and message may ultimately dictate the service one joins.
Link (via textually.org)