Have CameraPhone, Will Search
November 28th, 2005 | by amarfresh |ZDNet has an interesting post regarding the implications of cameraphone proliferation with image recognition software.
By early next year, cartons of milk sold by a European dairy manufacturer will have images of CD art printed on them. Accompanying each image will be a message urging people to take a picture of the art with a cell phone camera. Then, if the cell phone photographer sends the snapshot to a database operated by a marketing outfit, a free song will be sent to the phone from the band’s sponsoring record label.
Take a picture? Send an SMS? I’d think it’s easer, quicker, and cheaper to send an SMS text rather than wasting time and bandwidth in sending a picture. Ultimately it is the same difference no? Maybe not as fun, but from a marketing standpoint- the same.
On a commercial-level the article speaks of a camera device which has a criminal database and embedded image recognition technology. The Los Angeles Police Department has been testing the device for the last year to aid in the capture of wanted gang members.
I can’t wait until entire cities are equipped with this technology! Coupled with a location-aware cell phone someone/thing will always be watching over us. Mmmmm, how comforting.
Link: Tech News on ZDNet
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