SMS, Television\’s Savior
July 20th, 2006 | by amarfresh |Via MocoNews…
The WSJ has a story about how SMS contests are engaging viewers, keeping them interested, and how it helps prevent users from time-shifting their viewing.
It\’s that kind of connection that has sent the number of TV shows that allow audiences to participate through text messaging skyrocketing as programmers seek out new revenue sources and try to encourage people to watch shows when they are aired, rather than on tape or video on demand.
WSJ.com (via MocoNews.net)
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